The SOUPELINA brand is extended through licensing partnerships and collaborations, providing opportunities for the company to penetrate new health/wellness categories and sectors. SOUPELINA aligns with best in class corporate partners including hotels, department and grocery stores, and category leaders in food and beverage, and fitness. Licensing and joint ventures create new partnerships to leverage our position as the premier plant-based and food as medicine lifestyle brand leader.
SOUPELINA licensing affords the perspective partner the ability to enter new categories (product; hospitality; services), gain immediate brand presence and satisfy demand through the following:
Carefully selecting the product categories to be licensed
Negotiating and securing best in class license opportunities
Licensing and developing plant-based concepts